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For this project, the client requested a concept inspired by the cult classic film Killer Klowns from Outer Space.
I developed the complete packaging series, including layout, design and custom illustrations.
My art director and I collaborated on the overall visual direction. In addition, I produced high-quality
3D mockups for use across the client’s marketing and promotional materials.
In this assignment, Zoppy, the client’s mascot, was reimagined within a Silence of the Lambs-inspired concept.
To elevate the experience beyond standard packaging, we developed an immersive unboxing element:
an FBI case file housed inside the box containing the product.
I was responsible for the layout, design, and illustration of the materials, and collaborated closely
with the art director to shape the overall visual direction and narrative execution.
The client commissioned a dynamic packaging design for their 8th bag series, requesting a bold, animated,
candy-inspired concept rooted in nostalgia. The creative direction emphasized vibrant, high-impact color palettes
tailored to each flavor, ensuring visual cohesion between the design and product profile.
Dramatic, exaggerated splash elements were incorporated to create movement and fully immerse the bag surface in energy and depth. Each word within the flavor name was developed with its own distinct character treatment,
reinforcing individuality across the series while maintaining overall brand consistency.
In addition to the packaging design, I produced a series of Instagram Reels for each flavor to support
the product launch and enhance marketing engagement.
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